Everest Masala Dominates Indian Kitchens: The Top 10 Everest Masala Products
Everest Masala , India has a rich history and culture of spices. For centuries, traditional Indian cuisine has relied on unique spice blends and masalas to create diverse regional flavors and dishes across the subcontinent. In Indian kitchens, spices are essential – transforming simple vegetables, lentils and rice into aromatic culinary creations.
From biryani to tandoori chicken, spices bring Indian cuisine to life.
Over the years, many Indian spice brands have earned recognition for bringing high quality, authentic spices and masalas into households. However, one brand stands tall above the rest dominating Indian kitchens today – Everest Masala.
Introduction to Everest Masala
Established in Mumbai in 1981 by Vahilal Shah, Everest Masala began with a vision to produce world-class, authentic Indian spices and masalas. Through a commitment to quality, constant innovation and deep consumer insights, Everest Masala has grown into a leading Indian FMCG brand recognized for its diverse range of superior spices.
As one of the pioneers in the organized spices market in India, Everest Masala introduced state-of-the-art processing technology and machines for grinding spices. This enabled improved spice processing methods for higher quality and hygiene. Everest also brought in vacuum packing of spices to retain freshness and prevent adulteration.
“At Everest, we are constantly researching global spice trends to develop innovative products for the evolved Indian palette. Our masalas represent a perfect blend of tradition and innovation.” – Karan Shah, Director, Everest Masala
Today, Everest Masala is a household name across India. Its growth has been fueled by a deep understanding of regional cuisines and local taste preferences. No matter what part of India you travel to, you will always find Everest products enhancing flavors in home kitchens and restaurants.
With a dominating 60% market share, Everest has emerged as India’s leading and most trusted spice brand. Its success lies in making authentic Indian spices accessible to every Indian household.
Everest Masala’s Product Range
Everest Masala has the most extensive range in the Indian spices market, with over 100 products and variants. The brand caters to diverse regional tastes across India with unique masalas crafted specifically for different cuisines and dishes.
Their products are categorized into:
- Veg Spices: Onion seeds, cooking soda, dried mango powder, etc.
- Non-Veg Spices: Meat masala, fish fry masala, chicken masala etc.
- Pure Spices: Turmeric, coriander, chili, cumin, pepper, etc.
- Exotic Range: specialist masalas like Hyderabadi Biryani, Pav Bhaji, etc.
Some flagship products that dominate Indian kitchens include:
- Everest Pav Bhaji Masala
- Everest Kitchen King Masala
- Everest Hyderabadi Biryani Masala
- Everest Chicken Masala
- Everest Chana Masala
- Everest Garam Masala
- Everest Meat Masala
- Everest Fish Fry Masala
- Everest Chaat Masala
- Everest Rajma Masala
Besides masalas, Everest also offers pure single-origin spices, spice pastes, ready-to-cook spice mixes, and organic spices. Constant innovation and understanding of consumer needs drive the company’s product development.
By catering to diverse Indian tastes with spice blends for specific dishes, Everest Masala has carved a unique niche in the market.
Sourcing Quality Indian Spices
Everest Masala sources all its spices from renowned spice growing regions of India like Kerala, Rajasthan, Gujarat and more. Stringent quality control ensures only the best raw materials make it into Everest products. Spices are carefully selected based on color, aroma, purity and flavor before proprietary processing methods help retain their essential oils and freshness.
State-of-the-art machinery, advanced R&D and in-house testing laboratories give Everest unmatched quality and consistency. The company’s commitment to authentic, unadulterated spices packaged hygienically has earned consumer trust across generations.
“As pioneers in the organised spices market, we have always focused on procuring the finest Indian spices. At Everest, quality assurance and food safety form the very backbone of our operations.” – Viraj Shah, Head of Supply Chain, Everest Masala
Through best-in-class sourcing and processing standards, Everest promises the original authentic taste of Indian spices to consumers worldwide.
Key Reasons For Everest Masala’s Dominance
Everest’s leading position and popularity across Indian kitchens is driven by several factors:
1. Authentic Taste of Traditional Spices
Everest Masala promises the original taste of Indian spices – pure and unadulterated – retaining their natural aroma and flavor. This authenticity resonates across generations connecting them to fond spice memories.
2. Trusted Household Name Since 1981
With over four decades of heritage, Everest is an established legacy brand. Their early focus on quality and technology makes Everest the most trusted name in Indian kitchens today.
3. Affordable Pricing
Strategic sourcing of spices coupled with economies of scale helps Everest offer affordable prices without compromising on quality. This makes Everest Masala accessible to all households.
4. Constant Innovation
In tune with evolving consumer preferences, Everest frequently launches innovative products covering new cuisines, health trends etc. This product differentiation strategy captures greater market share.
5. Advanced Technology
Continuous investments in world-class machines, processes and testing infrastructure ensures unmatched quality and consistency – reinforcing Everest’s market leadership.
The Top 10 Everest Masala Products
Now that you know why Everest dominates Indian kitchens, let us look at the 10 hottest products that India loves:
Pav Bhaji is among India’s favorite street foods, but the Everest Pav Bhaji masala makes this dish a fixture in home kitchens. With robust spices blended in perfect proportion, it brings out the tangy, spicy and sweet flavors associated with the humble Pav Bhaji.
This versatile, aromatic chicken masala from Everest can elevate any chicken dish. With seasoned perfection by blending select spices like cinnamon, cardamom, garlic, pepper and cloves – it is widely used across India for curries, roasts and fried chicken.
As the name suggests, Everest Kitchen King Masala rules Indian kitchens. An ideal balance of essential spices, it can spice up lentils, vegetables and meats effortlessly. The rich color and aroma makes it perfect for basic gravies and curries.
4. Everest Hyderabadi Biryani Masala
The delicate, exotic flavors of spices like mace, cardamom, kewda and rose petals make Everest’s Hyderabadi Biryani Masala a hit. It brings an authentic dum style biryani experience to kitchens across India.
5. Everest Chana Masala
Chickpeas are hugely popular across India, and Everest Chana Masala enhances the flavor perfectly. With coriander, cumin, cloves and cinnamon, it makes chana dishes irresistible. The perfect spice partner for chole bhature or crunchy chana snacks.
6. Everest Meat Masala
This intense, fiery masala packs quite a punch. Tailor-made for meats, its smoky flavors infused with chilli, fennel, cardamom and black pepper bring tandoori style kebabs straight to the home kitchen.
7. Everest Garam Masala
No Indian kitchen is complete without garam masala, and Everest’s version is widely loved. Their signature blend using premium Indian spices like cinnamon, cloves, cumin and black cardamom brings deep, complex aromas to curries, lentils and more.
8. Everest Fish Fry Masala
Crisp golden fish fry is a favorite Indian snack, and Everest’s special fish fry masala makes it irresistible. With a mélange of aromatic spices and robust flavors, it brings a taste of the seaside to dinner tables across India.
9. Everest Chaat Masala
This tangy, sweet and hot blend is wildly popular for making chaats, Indian street food favorites. It combines spices like cumin, mint, amchoor and black salt to recreate authentic, mouthwatering chaat flavors at home. Sprinkled on puffed rice or pani puri, it is irresistible.
Through these diverse products crafted for regional tastes, Everest has won India’s love and trust.
The Everest Masala Difference
While Everest leads Indian kitchens today, it has not been an easy journey. Many players have tried to match Everest’s dominance without success. So what sets Everest apart?
True to its name derived from Mount Everest, the company has built its business on the core values of ambition, grit and perseverance.
Some key differentiators that strengthen Everest’s market leadership include:
- Obsession with quality: From sourcing to packaging, quality is never compromised. State-of-the-art machinery and processes ensure this.
- Grassroots connection: In-depth regional understanding helps launch masalas tailored for local cuisines.
- Innovation edge: Frequent launches of new products and variants customized for upcoming food trends.
- Brand trust: Four decades of fulfilling brand promises consistently has earned Everest unparalleled consumer loyalty.
- ** Technology focus:** Continuous technology upgrades to global standards for safety, quality and scale.
- Consumer centricity: Keeping customer needs at the core of product development.
These strategic pillars coupled with the vision and perseverance of founder Vrajlal Shah put Everest miles ahead of competition.
The Road Ahead for Everest Masala
As India’s pre-eminent spice brand, Everest Masala is poised for even faster growth in the coming decade.
Some emerging trends that will shape Everest’s future include:
- Premiumization: Everest GOURMET, the company’s premium range of exotic spices and wellness products will see robust demand.
- Health-conscious consumers: Low sodium, no MSG, sugar-free, gluten-free and organic spices will drive innovation.
- Sachets and mini packs: Lower unit packs across Rs 5, 10, 20 price points will improve accessibility and trial.
- Ecommerce: Everest’s quick commerce partnerships and D2C platform will expand its online shopfront.
- Global markets: The brand sees significant headroom for growth in developed markets across Europe, UK and USA, as the appeal of Indian cuisine rises internationally.
Additionally, increased spending on celebrity brand ambassadors and a strong focus on digital marketing will help Everest cement its pole position in the years ahead.
Having built a powerful foundation, Everest Masala is gearing up to scale greater heights.
Try Authentic Indian Spices from Everest Today
As you have seen, Everest Masala is no ordinary spice brand. It brings the lively authentic flavors of Indian cuisine to kitchens at home and across the globe.
With an extensive product range crafted carefully for regional tastes, Everest has an edge that keeps Indian kitchens hooked. From signature garam masala to biryani blend and more – it would be hard to cook Indian food without Everest!
Today, Everest Masala is not just a brand but an emotion that connects Indians to their culinary heritage. If you love Indian food, bring home some Everest Masala, as a little spice makes every dish nice. You can find their range of products on Amazon and major grocery chains near you.