The Science Behind Moroccanoil Shampoo: What Makes It So Effective?

The Science Behind Moroccanoil Shampoo

The Ultimate Guide to Moroccanoil Shampoo

Moroccanoil shampoo has become an incredibly popular hair care product in recent years, known for its ability to nourish, repair, and hydrate all hair types. With its key ingredient, argan oil, and a sulfate-free formula, Moroccanoil offers a gentle yet effective way to cleanse hair while maintaining moisture and shine. Also Buy Moroccanoil product from

A Brief History of Moroccanoil

Moroccanoil originated in Israel, when hairdresser Carmen Tal realized the hair-healing benefits of argan oil during a visit to a Moroccan salon. Argan oil has been used for centuries in Morocco to condition skin, hair, and nails due to its nourishing fatty acids and antioxidant properties.

Carmen worked with a cosmetic chemist to develop a signature argan oil-infused hair treatment. When she brought it back to her salon in Israel, both clients and fellow hair stylists were amazed by how well it repaired damaged and dry hair.

This lead to the launch of Moroccanoil as a brand in 2007, starting with their now-iconic Moroccanoil Treatment. It quickly developed a cult following among beauty editors, bloggers, and celebrities. The brand has since expanded the product line to include shampoos, conditioners, styling products, and body care. Also Buy Moroccanoil product from


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Overview of Moroccanoil Shampoo

The key features that set Moroccanoil shampoo apart are:

  • Argan oil – This signature ingredient has powerful nourishing and antioxidant properties to renew hair.
  • Keratin protein – Helps strengthen and rebuild damaged strands.
  • Vitamin E – A vital nutrient to protect hair health.
  • Sulfate-free formulas – Gentle enough for daily use on all hair types. Does not strip color.
  • Natural extracts – Moroccanoil shampoos feature ingredients like lavender, chamomile, and red algae to condition hair.
  • Light signature fragrance – A balanced blend of amber, musk and floral notes.

With different formulas targeted to various hair needs, these shampoos cleanse hair without drying or causing excess oil production.

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The Moroccanoil shampoo line includes:

  • Moisture Repair Shampoo – For damaged, over-processed hair.
  • Hydrating Shampoo – For dry or depleted hair.
  • Smoothing Shampoo – For frizzy, unmanageable hair.
  • Extra Volume Shampoo – For limp, flat hair.

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Key Benefits of Moroccanoil Shampoo

Some of the main reasons to use Moroccanoil shampoo are:

1. Repairs Damage

The nourishing oils and keratin in Moroccanoil shampoos can help reconstruct damaged areas of individual strands. This decreases split ends and breakage over time with continued use. Hair becomes stronger and looks healthier.

For best results, follow up with the coordinating conditioner. Moroccanoil also recommends using their Restorative Hair Mask 1-2 times per week if hair is very fragile from chemical processing or heat styling damage.

2. Boosts Moisture

Ingredients like argan oil, vitamin E, and algae extract infuse hydration into both the hair strand and scalp. This corrects dryness and gets rid of that undesirable straw-like texture.

Hydrating shampoo is ideal for naturally dry hair types or dehydrated hair. It brings hair back to a supple, shiny state.

3. Enhances Shine

The nourished, smoothed cuticle better reflects light, creating a glossy, luminous effect. Moroccanoil is known for giving hair an enviable, salon-fresh radiance.

Argan oil in particular imparts a touchable softness and healthy glow, thanks to its abundant fatty acids and antioxidants.

4. Makes Hair More Manageable

When hair is properly hydrated and nourished, it behaves better – decreased frizz and flyaways, less prone to tangles, easier to comb through when wet.

People struggling with thick, curly hair or naturally unruly hair tend to see significant improvements in manageability from Moroccanoil smoothing shampoo.

5. Safe for Color-Treated Hair

A big concern for color-treated manes is using a gentle shampoo without sulfates, to preserve vivid tones and dimension.

Moroccanoil shampoos avoid sulfates and other harsh cleansing agents. The formulas won’t strip or fade hair color. Proper hydration also helps color last longer between appointments.

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Key Ingredients in Moroccanoil Shampoo

Here are the star ingredients that make Moroccanoil shampoos so effective:

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Argan Oil

Argan oil is the core ingredient across Moroccanoil hair products. This rare oil comes from the kernels of the argan tree, native to the arid region of Morocco.

Argan oil contains:

  • Vitamin E – A potent antioxidant that protects hair from damage.
  • Essential fatty acids – Provide nutrition to renew hair follicles.
  • Phenols – Compounds with additional antioxidant abilities to stop free radical damage.

It’s no wonder argan oil has the reputation as “liquid gold” for hair. The high concentration of nourishing compounds has transformative effects. Hair becomes stronger, softer, shinier.

Many brands use a small amount of argan oil in products as a marketing tactic. Moroccanoil shampoos contain pure, unadulterated argan oil for real healing and protective benefits.


Keratin protein is the structural building block of hair that gets depleted over time by chemical/heat treatments, UV rays, pollution, and styling damage.

Moroccanoil shampoos (especially Moisture Repair) contain keratin to reinforce weak areas and improve elasticity. Individual strands feel more supple and resistant to breakage. It’s an ideal ingredient for rehabilitating brittle, lifeless hair.

Lavender & Chamomile

These calming botanical extracts serve both cosmetic and health purposes. Lavender cleanses the scalp, balances sebum production, and offers an aromatic natural fragrance. Its antimicrobial activity helps treat issues like dandruff too.

Chamomile has anti-inflammatory, antiseptic, and cleansing effects as well. It may boost shine, smoothness, and manageability.

Jojoba Oil

Jojoba oil mimics the natural sebum oil of scalp and skin. This chemical compatibility means jojoba is easily absorbed to moisturize hair follicles, condition the scalp, add silkiness to strands, and enhance shine.

It’s non-comedogenic too, so jojoba oil won’t clog follicles or pores leading to hair or skin problems.

Red Algae Extract

Red algae extract is a hydration hero, with the ability to hold onto water then slowly release it over time. Moroccanoil uses it in their Hydrating Shampoo and Conditioner specifically formulated for chronically dry, dehydrated hair.

Think of red algae extract like a sponge – it absorbs moisture then squeezes it back out when hair needs it most. This helps restore suppleness and sheen.

How to Use Moroccanoil Shampoo

Getting the most out of Moroccanoil shampoo requires proper application. Follow these tips:

Step 1: Shampoo

  • Wet hair thoroughly with warm water before shampooing
  • Dispense approximately a quarter-size amount of shampoo into palm
  • Work through all hair, massaging gently into scalp
  • The highly concentrated formula needs water to activate lather so keep adding water and massaging
  • Take your time over a couple minutes so active ingredients can penetrate

Step 2: Rinse

  • Rinse shampoo thoroughly with cool water
  • Repeat shampooing if hair is very thick or dirty
  • Be sure to remove all traces of shampoo – residues can cause flatness or irritation

Step 3: Condition

  • Follow shampoo immediately with coordinating Moroccanoil conditioner
  • Allow conditioner 1-3 minutes contact time before rinsing out
  • Use a wide-tooth comb to gently detangle if needed

Pro Tip: For very damaged or dry hair, use the Moroccanoil Restorative Mask 1-2 times per week after shampooing. Leave on for up to 10 minutes before rinsing out.

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Which Moroccanoil Shampoo is Right for You?

With multiple options targeted to different hair needs, it can get confusing to decide which Moroccanoil shampoo is the best match.

Moroccanoil Moisture Repair Shampoo

Best for: Color and chemically-treated hair, heat damaged hair, dry & coarse textures

The nourishing, reparative formula provides intense moisture and protein to rebuild weak, compromised hair. Improves smoothness, elasticity, manageability. Leaves hair feeling soft and strong.

Key ingredients: Argan oil, keratin, lavender extract

Moroccanoil Moisture Repair Shampoo
Moroccanoil Moisture Repair Shampoo

Moroccanoil Hydrating Shampoo

Best for: Very dry or naturally dehydrated hair

Gently cleanses while attracting and sealing in moisture to relieve thirsty strands. Red algae extract boosts hydration further so hair looks supple and luminous.

Key ingredients: Argan oil, red algae extract, vitamin E

Moroccanoil Hydrating Shampoo
Moroccanoil Hydrating Shampoo

Moroccanoil Smoothing Shampoo

Best for: Frizzy, thick, wavy/curly hair

Tames and controls unruly hair textures prone to poofing. Rich formula smoothes cuticle to increase straightening effects of blow drying or flat ironing while decreasing frizz.

Key ingredients: Argan oil, jojoba oil, chamomile

Moroccanoil Smoothing Shampoo
Moroccanoil Smoothing Shampoo

Moroccanoil Extra Volume Shampoo

Best for: Thin, limp hair

Volumizing polymers like panthenol attach to hair strands to plump them up from the inside out. Adds noticeable fullness and movement for gravity-fighting lift at the roots.

Key ingredients: Argan oil, panthenol, vitamin E

Moroccanoil Extra Volume Shampoo
Moroccanoil Extra Volume Shampoo

Where to Buy Moroccanoil Shampoo

Moroccanoil products are sold in over 70 countries around the world. Shoppers can find them at the following locations:

Salons – Many salons carry the Moroccanoil line for their clients. It’s always smart to purchase shampoos/conditioners designed for your specific hair needs on the advice of your stylist.

Specialty beauty retailers – Stores like Sephora, Ulta, and Bluemercury stock Moroccanoil both online and in their retail locations. Physical stores allow you to see, touch, and smell products in person before purchasing.

Amazon – The Moroccanoil brand has an official store on where Prime members can access convenient shipping options. Amazon also indicates which products qualify for their subscription “Subscribe & Save” program to automatically replenish favorites.

Official brand website – offers the full range along with exclusive limited edition sets. Shoppers must meet order minimums for free shipping.

Moroccanoil shampoos retail between $20-26 USD for the standard 8.5 ounce bottle, putting them in the upper middle price tier. Value sets with a full size conditioner or hair mask can reduce cost per ounce.

Compared to salon prices, Moroccanoil costs significantly less for the same professional quality.

Why Moroccanoil is an Ideal Daily Shampoo

Between nourishing oils, protective proteins, and deep conditioning botanical extracts, Moroccanoil shampoo has an unbeatable formula to improve hair health. Users find hair easier to manage and style with less frizz, more volume, better curl formation, and longer lasting color vibrancy.

Gentleness is another key advantage that makes these ideal for daily washing. The sulfate-free, antioxidant-rich formulas cleanse hair without stripping, drying out strands, or irritating the scalp. Those with sensitive skin can shampoo worry-free.

By providing intense hydration and repair that penetrates the hair shaft instead of just coating the outside, Moroccanoil shampoos deliver salon-quality results customers feel good about. Based on glowing Amazon reviews, the majority of users say they’ve found their new holy grail shampoo. Also Buy Moroccanoil product from

Ready to Experience Moroccanoil Magic?

Now that you know what makes Moroccanoil shampoo so unique and effective for cleansing and conditioning all hair types, it’s time to put that precious argan oil to work!

Visit any authorized retailer or shop on Amazon here to find the right formula for your particular hair goals and start enjoying the famous Moroccanoil difference today. Also Buy Moroccanoil product from

In conclusion, Moroccanoil shampoo stands out as a superior hair care product, thanks to its high-quality ingredients like argan oil, keratin, and various natural extracts. Whether you’re dealing with dry, damaged, frizzy, or flat hair, there’s a Moroccanoil shampoo formulated to address your specific needs, offering benefits such as repair, hydration, shine, and manageability. It’s a professional-grade option that’s accessible for daily use, providing a gentle, sulfate-free cleanse that preserves color and maintains hair health. With its wide availability in salons, specialty retailers, and online, Moroccanoil is an excellent investment for anyone seeking to rejuvenate their hair with the nourishing power of argan oil and other beneficial ingredients. Embrace the Moroccanoil magic and witness the transformation to healthier, more vibrant hair.

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