At Dove we’re committed to providing high-quality nutrition solutions for your hair. The Dove Anti-Dandruff products line has been created to provide your hair with the care and attention it deserves. It was carefully designed to be scientifically effective against dandruffbut remaining soft on your hair so that you can apply it daily. The sweat and dust making your scalp itchy? When white flakes appearon your scalp, all we’re looking for is how to remove them, and fast. So, say goodbye to the dandruff flakes and that itchy sensation with New Dove’s Clean & fresh shampoo. This shampoo eliminates dandruff from your scalp while also providing the sensation of fresh, cool and refreshing. Dove Dandruff Clean & Fresh will nourish your hair from the roots upwards making your hair smoother and silkier* and 100 100% free of hair flakes. Its ZPTO formula has been proven clinically to eliminate dandruff from its source and begin clearing flake after the first wash. Additionally, it contains menthol which brings a rush of freshness, and Micro Moisture Serum which gives you smooth hair that is free of frizz. In addition, although it has been tested clinically to get rid of the appearance of flakes, this shampoo nevertheless gentle enough to use it every day.