Fortune Rice Bran Health Oil is 100% physically refined rice Bran Oil that is rich in Gamma Oryzanol. It assists in the reduction of Bad Cholesterol & increases Good Cholesterol which is beneficial to improving your health and heart. Alongside Vitamin A/D/E, it’s also abundant in natural Antioxidants that boost immunity and offers many health benefits for all members of the family. It is ideal to Indian Cooking as it has the highest smoke point, which makes it ideal for deep-frying and stir-frying. Fortune Rice Bran Health Oil naturally has the best SFA-MUFA/PUFA ratio that is required by our body. This is one of the reasons why Doctors and Nutritionists suggest regularly changing oil. It is believed that Rice Bran Oil is considered as the most effective oil in several nations. World Health Organisation (WHO) and American Heart Association (AHA) have both endorsed Rice Bran Oil as one of the most healthy oils for heart health.