Get the benefits of freshness by using Colgate Maxfreh, a toothpaste that energizes you and allows you to take advantage of the day since every day is a new start. Blue gel toothpaste is infused with unique cooling crystals that offer you a cooling sensation when you brush. Colgate is the most trusted brand of oral care. As a trusted partner we’re committed to conducting business with respect and integrity to all the people and the world around us. Colgate provides high-quality oral care products, including toothpastes as well as toothbrushes. We also provide expert advice on dental health. Colgate toothpastes are 100 100% vegetarian, sugar-free and gluten-free. We care about the environment, Colgate India is the first in the nation to obtain True Zero Waste Platinum certification for all four manufacturing facilities in India and from Green Business Certification Inc. (GBCI). The toothpaste is manufactured in India and is made to the top quality standards.