It is a 100 percent whole wheat atta that is made with the finest grains. Its ingredients are purchased directly from the farmers in order to guarantee the highest quality end product. The grains that are used in this Aashirvaad Whole Wheat Atta are dense on the palm with a golden amber colour and hard in the bite. The process of grinding the grains gives the ideal blend of taste, colour and nutrition. The absence of maida is a benefit to this atta so that you don’t compromise the health of your family members. The dough created from this atta gives you soft Rotis.